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Showcasing The General’s New Community Grant Program

The General is making strides in local communities to create opportunities and meaningful societal impact for communities, families, and individuals through trust-based values. The General has called Nashville its home for nearly sixty years, and to give back to the place The General loves, “The General Community Grants,” has officially launched! This new community investment […]

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The General Insurance Appoints Energy BBDO As New Creative Agency of Record

Nashville, Tennessee (June 6, 2022) — The General, a subsidiary of American Family Insurance, has hired Energy BBDO as its new Agency of Record after a competitive pitch process. The decision was made after a review that started in February. The General, a leader in the non-standard insurance market, has undergone a substantial brand reinvention

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